Case Study Information

• Project Name : Data-Driven Customer Insights for an E-commerce Company
• Industry: E-commerce & Retail
• Client : A leading online retail company
• Challenge:
  The company struggled with fragmented customer data across multiple platforms, making it difficult to understand customer behavior and personalize marketing strategies.
  Solution:
  ✅ Implemented Google BigQuery for centralized cloud data storage and real-time analytics.
  ✅ Integrated AI-powered customer segmentation models for personalized marketing.
  ✅ Designed interactive dashboards with Power BI for real-time sales insights.
  Results:
  📈 20% increase in customer retention
  💰 15% boost in revenue through targeted promotions
  ⚡ Faster decision-making with real-time analytics